Rise of Protein Cookies & Desserts

After coronavirus hit the world, the food and beverage industry has seen a rise in the demand for a healthy palate. One of the nutrients that has played an important role in the recovery of millions, has been protein. 

From protein bars to walnuts to all the sources of protein, there has been a surge in the demand for protein-full recipes. One such innovative recipe has been protein cookies, and now there are a plethora of protein cookies available in the market. Our director, Mr.Akshit Gupta, shares his views and analysis of the market below. 

What is a Protein Cookie? What are its benefits? 

A cookie that is essentially baked and prepared with protein content, making it a rich nutshell of instant energy source. Whey Protein Concentrate, Whey Protein Isolate or Milk Protein Concentrates makes them full of protein.

A protein cookie helps lower blood pressure and increase brain functioning. Other than being a source of protein and energy, protein cookies are also a gamut of rich tastes, depending on the ingredients. You, as a producer may want to add dry fruits, choco chips, peanuts, and much more to get your customers to make the cookie a talk of the town. 

Market Analysis: 

According to experts and our analysis from the growing demand, the market of protein cookies is expected to grow at a rate of 5.60% during the forecast period of 2020 to 2027.

Increasing demand and enhanced manufacturing processes has created greater opportunities for the product to flourish. Protein cookie market is segmented as per the flavour, proteins content & source and distribution channel. Further, on the basis of flavour, they are segmented as per the ingredients – dry fruits, nuts, chocolate, seeds & others. They can also be identified as per the source of protein – animal or plant. 

Market Drivers & Restraints:

For every market and product, there are certain factors that affect the performance of the same. Drivers that decide the projections of Protein Cookies’ market are: 

1. Taste with health: Variants in tastes like choco-chip, peanut butter, tutty fruity, etc based protein cookies. The flavours add to the acceptability of the peculiar taste of protein, by consumers of all ages, making the cookie a combination of health & taste.
   Consumers into health & fitness regimes, and include Whey Protein in their diets, picking alternatives with flavourful recipes is another driving force for the rise of market and product line with health conscious population. 
2. The easy distribution channels widen the reach of products in the market amongst consumers. Presence in retail across industries – supermarkets and pharmacy/health stores like healthkart and others have also increased the visibility of such items. Hence, the global protein cookie market is expected to grow potentially in the forthcoming years.
3. Cost factors: Given that cookies have to be flavourful as well as nutritious, ingredients like whey protein concentrate and whey protein isolate make protein cookies a high production cost item. This may hamper the growth, but given that the per capita expenditure capacity is on a rise year-on-year, we may say that protein cookies will be a part of a healthy lifestyle for the majority of the population. 

“With a robust customer base and demand forecast of protein ingredients, we at Asha Ram & Sons can predict the industry to grow gradually and be a part of lifestyle as we go up the ladder of health consciousness. Also, with the capacity to customise the solutions for our customers, we anticipate unique recipes creating a high demand in future.”, says Akshit. 

At ARS, the team is innovating continually and ensuring the supply of nutritious ingredients.