As the temperature rises and the summer approaches, cravings for sweet treats like Ice Creams tend to increase. However, consumption in excess can often come at the cost of our health. Moreover, 3 years post-covid, the world still faces low-immunity due to which there’s an increase in demand for healthy FMCG options.
Analysing the gap, we see new and existing businesses grab the opportunity and manufacture products that help build and retain the health quotient; especially the protein content. The next big thing in the F&B industry that we, at ARS foresee, is the dessert sector introducing healthy recipes, prepared with nutritional requirements kept in mind while they allow the consumers to satisfy their sweet tooth.
One such example is the Get-A-Way, a brand introducing a healthier version of traditional ice creams made with whey protein concentrate. With a vision of ‘to facilitate healthy behavioural choices. Help families make conscious choices through guilt free indulgence’, their recipes are prepared in a way that they are not only rich in protein, but also contains less sugar and fat compared to the ice creams by existing mass brands. This makes it a great option for those who are health-conscious but still want to enjoy a cold treat on a hot summer day.
Mr. Akshit Gupta, Chief of Business Strategy at Asha Ram And Sons is an avid researcher and finds out that according to a report by Research and Markets, the global market for healthy desserts is expected to grow at a CAGR of 5.3% from 2021-2026. This phenomenal growth, as per Mr. Akshit, can be attributed to the increasing awareness about the benefits of a healthy lifestyle and the availability of healthier options in the market.
What we, together at ARS also observe is that it’s not just protein based ice creams that are trying to disrupt the market, but also other various healthy desserts, such as fruit-based popsicles/ice creams, sugar-free cakes, and eggless bakes.
Welcoming the trend, Asha Ram And Sons commits to provide innovative and customised F&B solutions that help you manufacture new-age products while solving operational problems.
So, this summer, indulge in a sweet treat without compromising your health – try a healthy dessert today!