Since Coronavirus hit the world, the world has seen a huge change in the way consumers shop and consume. From impulse buying to essential shopping, there has been a trend of careful spending.
A similar trend has also been witnessed by the food and beverage industry.
During the post-covid era, we saw a surge in outdoor dining which has now again, due to the second wave, come to a standstill. The combination of having to cope with increased demand, paired with restrictions on manufacturing and regulation processes has made it very difficult for everybody – from the producer to the consumer.
Mr Akshit Gupta, Director at Asha Ram & Sons, presents his views and thoughts on the changes in the trends in the food and beverage industry.
How has Covid changed the food and beverage industry?
As many as 85% of consumers in India are shopping more health-consciously and are also focussing on limiting food wastage. Having said that, the F&B industry accounts for ~3% of Indian GDP.
To offset the challenges faced due to covid and regain profitability, the industry has been adapting and innovating since. Producers have come up with new offerings, new and healthier recipes while maintaining hygiene protocols to gain loyalty.
Changing and Upcoming Trends in Food Consumption:
Akshit tells us how he and his clients have been viewing changes in consumer preferences. Some of the changes are:
Despite challenges like lockdowns and guest restrictions for restaurants, the industry has been on its front foot to innovate and cater for the ever-changing needs of consumers. We at ARS too are continually on the lookout for new and better ways to serve our clients with the healthiest ingredients and anything that they need to fulfil their needs.