Are you a yogurt maker looking to optimize your recipes and make them suitable for health and fitness applications, or are you on your journey to expand into the health & fitness food & beverage industry? Read below to learn more about the industry and learn everything in its scope.

“In order to regain fitness levels, consumers are switching to various kinds of diets, such as Vegan diets. But, there is a common concern and notion that vegan diets lack the necessary nutrients, especially protein. However, a well-planned meal suggested by an expert dietician or nutritionist contains all the important nutrients, including protein.”, says Akshit, Chief of Strategy at ARS Group.

From protein yogurts to walnuts to all the sources of natural, vegan protein, there has been a surge in the demand for protein-full recipes. One such innovative recipe to cater to the health & fitness foods industry is ‘Protein Yogurts’.

What is a Protein Yogurt?

A regular yogurt only has higher protein content to make it a Protein Yogurt, with less sugar content and a much thicker consistency; said to be good for the heart.

Market Analysis:

According to various reports and our analysis of the growing demand, the market of protein yogurts is expected to accelerate with a CAGR of 6.6% during the period of 2022 to 2032.

Increasing demand and enhanced, researched manufacturing processes have led experts to forecast higher opportunities for the category to flourish.

Market Drivers & Restraints:

For every market and product, there are certain factors that affect the performance of the same. Drivers that decide the projections of the Protein Yogurt market are –

1. Popularity of Flavoured & Healthy Yogurt: Variants in tastes like Strawberry, Vanilla, Blueberry Protein Yogurts have opened the gates to explore the option of Yogurts even more than the regular ones being consumed by all age groups.
2. Availability of Yogurt Cultures: Numerous options of yogurt cultures have been introduced by various brands that help add the necessary creaminess, tartness, and texture.
3. Protein Yogurt Perceived as Regular Yogurt: Due to the natural dairy taste, consumers prefer this over any artificially flavoured options on the shelf.
4. Popularity of Probiotic Cultures: As we all know that probiotics are known for improving intestinal health, there has been a broadening of high-protein yogurt market share.
5. Growing Numbers of Lactose-Intolerancy: Consumers who crave dairy products but can not consume high-dairy products are out there to pick Protein Yogurts from the shelves.
6. Growth in Value-Add F&B: Post-Covid, consumers are focussing more on the nutritional labels of each product and look for the hidden value that each product provides.
7. Demand for Low-Fat and Low-Sugar Items: In the process of making a yogurt, sugar and fat are extracted and separated out to make it suitable for dietary options. Various brands are trying to manufacture such options, especially unsweetened ones.
8. Demand for Organic/Vegan Food: By adding vegan or plant based milks like Soy Milk, Coconut Milk, Almond Milk and others, there are numerous brands that are also coming up with the option of Vegan Protein Yogurts and it is being preferred by many.

“In order to expand and sustain in the competitive ecosystem, we recommend that you as a manufacturer should work on a robust, appropriate strategy for your F&B business and adapt as per the times and need gap analysis. Enhance your supply chain efficiency, do R&D and tweak, and you shall outnumber your competitor soon.

With the capacity to customise the solutions for our customers, and guide customers as per the trends, we are always at your service to play a small role in your long journey of success. We are ready with our secret ingredients to make your delicacies delightful.”, says Akshit.